There is evidence to suggest that people are reluctant to connect on certain social networks with people who sit outside of their close circle of friends, and this is why social media platforms each require their own niche. Journey sharing is no exception.
With over 72%[i] of adults now actively using a social media platform, it is quite apparent that people need different social media networks to fulfil different needs. With ever-rising popularity in sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google + and more, there is a distinguished separation between the uses of these platform, as each functions within a niche network of connections, interests and uses.
In fact, 42%[ii] of adults use more than one social network. Facebook for friends, Twitter for ‘people interests’ such as celebrities, LinkedIn for business connections and colleagues, and now, Faxi, for journey sharing, are becoming ideal platforms to segregate ‘social circles’.
60% of multi-platform users connect with different types of people, media, and brands on different social platforms, and 72%[iii] agree that certain platforms are better suited to their different interests.
Because people are wary of connecting with people who sit outside of specific circles or interests, this fortifies the niche requirements of each separate social network. For example, research suggests that only 2% of Generation Y Facebook users are connected to a co-worker, and that 64%[iv] of Facebook users don’t even list their employer in the profile in order to avoid being searchable by colleagues. With 45%[v] of HR professionals checking job applicant’s profiles before deciding on an interview stage, it is easy to see why.
In this age of open digital profiling, there are circumstances in which people do not want to share their information, and the workplace is a prime example of this.
To this end, people who might be interested in journey sharing their commute, for example, wouldn’t necessarily have the opportunity to organise this if they are not willing to connect with co-workers on social platforms. This is why Faxi, with its user anonymity, is a revolutionary social platform which accommodates for privacy between users, allowing colleagues to connect and share their journeys to work without allowing them unadulterated access to all their personal information, photos and employment history.
Faxi could become the ‘go to’ social network for arranging journey shares as it embodies completely new and different functionality to that of other mainstream social media platforms, and what’s more, it’s simple and easy to use while maintaining the integrity of the user.
Research carried out by Ford discovered that 57%[vi] of people would journey share with people who they know, and this is what makes Faxi unique; a social network for journey sharing within groups of people who are connected in some way, whether it be a sports team, work environment, school, or club. Opening opportunities for connected travel, because sharing is caring.
